diff --git a/core/src/main/java/org/apache/sqoop/framework/configuration/OutputForm.java b/core/src/main/java/org/apache/sqoop/framework/configuration/OutputForm.java
index 3f70b5f4..1b2cec70 100644
--- a/core/src/main/java/org/apache/sqoop/framework/configuration/OutputForm.java
+++ b/core/src/main/java/org/apache/sqoop/framework/configuration/OutputForm.java
@@ -28,5 +28,7 @@ public class OutputForm {
 
   @Input public StorageType storageType;
 
+  @Input public OutputFormat outputFormat;
+
   @Input(size = 25) public String outputDirectory;
 }
diff --git a/core/src/main/java/org/apache/sqoop/framework/configuration/OutputFormat.java b/core/src/main/java/org/apache/sqoop/framework/configuration/OutputFormat.java
new file mode 100644
index 00000000..4cd3589b
--- /dev/null
+++ b/core/src/main/java/org/apache/sqoop/framework/configuration/OutputFormat.java
@@ -0,0 +1,33 @@
+/**
+ * Licensed to the Apache Software Foundation (ASF) under one
+ * or more contributor license agreements.  See the NOTICE file
+ * distributed with this work for additional information
+ * regarding copyright ownership.  The ASF licenses this file
+ * to you under the Apache License, Version 2.0 (the
+ * "License"); you may not use this file except in compliance
+ * with the License.  You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+package org.apache.sqoop.framework.configuration;
+
+/**
+ * Various supported formats on disk
+ */
+public enum OutputFormat {
+  /**
+   * Comma separated text file
+   */
+  TEXT_FILE,
+
+  /**
+   * Sequence file
+   */
+  SEQUENCE_FILE,
+}
diff --git a/core/src/main/resources/framework-resources.properties b/core/src/main/resources/framework-resources.properties
index 5ddf32de..019f5ca8 100644
--- a/core/src/main/resources/framework-resources.properties
+++ b/core/src/main/resources/framework-resources.properties
@@ -35,6 +35,9 @@ output.help = You must supply the information requested in order to \
 output.storageType.label = Storage type
 output.storageType.help = Target on Hadoop ecosystem where to store data
 
+output.outputFormat.label = Output format
+output.outputFormat.help = Format in which data should be serialized
+
 output.outputDirectory.label = Output directory
 output.outputDirectory.help = Output directory for final data
 
diff --git a/execution/mapreduce/src/main/java/org/apache/sqoop/execution/mapreduce/MapreduceExecutionEngine.java b/execution/mapreduce/src/main/java/org/apache/sqoop/execution/mapreduce/MapreduceExecutionEngine.java
index 4a5b305b..3248e771 100644
--- a/execution/mapreduce/src/main/java/org/apache/sqoop/execution/mapreduce/MapreduceExecutionEngine.java
+++ b/execution/mapreduce/src/main/java/org/apache/sqoop/execution/mapreduce/MapreduceExecutionEngine.java
@@ -19,9 +19,14 @@
 
 import org.apache.hadoop.io.NullWritable;
 import org.apache.sqoop.common.MutableMapContext;
+import org.apache.sqoop.common.SqoopException;
 import org.apache.sqoop.framework.ExecutionEngine;
 import org.apache.sqoop.framework.SubmissionRequest;
+import org.apache.sqoop.framework.configuration.ImportJobConfiguration;
+import org.apache.sqoop.framework.configuration.OutputFormat;
 import org.apache.sqoop.job.JobConstants;
+import org.apache.sqoop.job.MapreduceExecutionError;
+import org.apache.sqoop.job.etl.HdfsSequenceImportLoader;
 import org.apache.sqoop.job.etl.HdfsTextImportLoader;
 import org.apache.sqoop.job.etl.Importer;
 import org.apache.sqoop.job.io.Data;
@@ -42,6 +47,7 @@ public SubmissionRequest createSubmissionRequest() {
   @Override
   public void prepareImportSubmission(SubmissionRequest gRequest) {
     MRSubmissionRequest request = (MRSubmissionRequest) gRequest;
+    ImportJobConfiguration jobConf = (ImportJobConfiguration) request.getConfigFrameworkJob();
 
     // Configure map-reduce classes for import
     request.setInputFormatClass(SqoopInputFormat.class);
@@ -61,6 +67,15 @@ public void prepareImportSubmission(SubmissionRequest gRequest) {
     context.setString(JobConstants.JOB_ETL_PARTITIONER, importer.getPartitioner().getName());
     context.setString(JobConstants.JOB_ETL_EXTRACTOR, importer.getExtractor().getName());
     context.setString(JobConstants.JOB_ETL_DESTROYER, importer.getDestroyer().getName());
-    context.setString(JobConstants.JOB_ETL_LOADER, HdfsTextImportLoader.class.getName());
+
+    // TODO: This settings should be abstracted to core module at some point
+    if(jobConf.output.outputFormat == OutputFormat.TEXT_FILE) {
+      context.setString(JobConstants.JOB_ETL_LOADER, HdfsTextImportLoader.class.getName());
+    } else if(jobConf.output.outputFormat == OutputFormat.SEQUENCE_FILE) {
+      context.setString(JobConstants.JOB_ETL_LOADER, HdfsSequenceImportLoader.class.getName());
+    } else {
+      throw new SqoopException(MapreduceExecutionError.MAPRED_EXEC_0024,
+        "Format: " + jobConf.output.outputFormat);
+    }
   }
 }
diff --git a/execution/mapreduce/src/main/java/org/apache/sqoop/job/MapreduceExecutionError.java b/execution/mapreduce/src/main/java/org/apache/sqoop/job/MapreduceExecutionError.java
index aa1f7332..30956f30 100644
--- a/execution/mapreduce/src/main/java/org/apache/sqoop/job/MapreduceExecutionError.java
+++ b/execution/mapreduce/src/main/java/org/apache/sqoop/job/MapreduceExecutionError.java
@@ -73,6 +73,9 @@ public enum MapreduceExecutionError implements ErrorCode {
   /** Unknown job type */
   MAPRED_EXEC_0023("Unknown job type"),
 
+  /** Unsupported output format type found **/
+  MAPRED_EXEC_0024("Unknown output format type"),
+
   ;
 
   private final String message;